Capabilities
What you can do with Broadcast Campaigns
Precise segments
Target by tags, attributes, purchase history and engagement.
Scheduling
Queue campaigns for festive days and the hours your customers are most active.
A/B testing
Test two templates on a slice of your list before sending the winner.
Retargeting
Follow up automatically with people who read but didn't click or buy.
Opt-out handling
Unsubscribes are honoured automatically and excluded from future sends.
Delivery analytics
Delivered, read, clicked and replied — per campaign and per segment.
Get started
Up and running in three steps
- 1
Pick a template
Create a template with media and buttons and submit it to Meta for approval.
- 2
Choose your audience
Select a segment and preview the cost before anything is sent.
- 3
Send or schedule
Launch now or later, then watch the results come in live.
Popular use cases
How businesses use Broadcast Campaigns
Festive & sale announcements
Tell your best customers about a sale before anyone else.
Back-in-stock alerts
Notify the people who asked when a product returns.
Win-back campaigns
Bring back customers who haven't ordered in a while with a personal offer.
Works even better with
Explore related features
Frequently asked questions
Is there a limit like the 256-contact broadcast list?
No. Campaigns on the WhatsApp Business Platform go to every opted-in contact, within the messaging limits Meta assigns to your number.
Why do templates need approval?
Meta reviews business-initiated templates to keep WhatsApp spam-free. Most approvals arrive within minutes to a few hours.
How much does each message cost?
Meta charges per message based on its category and the recipient's country. Keniyo shows you the cost before every campaign is sent.
Your customers are already on WhatsApp. Meet them there.
Try Keniyo free for 5 days. No credit card, no commitment.
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