Illustrative attribution data
Capabilities
What you can do with Click-to-WhatsApp Ads
Ad attribution
Every chat is tagged with the ad, ad set and campaign that started it.
Instant welcome flows
Greet ad leads with a flow built for that specific ad.
Lead qualification
Ask a few questions and route hot leads to sales right away.
Retarget on WhatsApp
Follow up with ad leads who went quiet.
Revenue reporting
Compare chats, orders and revenue per ad, not just clicks.
Official integration
Built on Meta's official APIs for WhatsApp and ads.
Get started
Up and running in three steps
- 1
Create the ad
Choose WhatsApp as the destination in Meta Ads Manager.
- 2
Attach a welcome flow
Pick the automation that greets leads from that ad.
- 3
Track results
See chats, orders and revenue per ad in Keniyo.
Popular use cases
How businesses use Click-to-WhatsApp Ads
D2C product launches
Drive shoppers into a chat with a catalog ready to buy.
Real-estate leads
Qualify buyers and book site visits automatically.
Admissions campaigns
Answer course questions and book demo classes.
Works even better with
Explore related features
Frequently asked questions
What does a Click-to-WhatsApp conversation cost?
Meta doesn't charge for the conversation window opened by a Click-to-WhatsApp ad, within Meta's current rules. You pay for the ad itself.
Can I see which ad a lead came from?
Yes. The ad and campaign are attached to the contact and conversation automatically.
Your customers are already on WhatsApp. Meet them there.
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